Modern skincare, island perspective. Based in Honolulu, Hawaii.The Holiday Ritual — limited edition →

Legal

Privacy Policy

How INOUES collects, uses, and protects your information, your privacy rights, and our SMS text messaging practices. Effective November 2, 2026.

Soft minimalist abstract of warm ivory and pale blue tones with a subtle copper accent

1. Introduction

This Privacy Policy describes how INOUES ("INOUES", "we", "us", or "our") collects, uses, discloses, and protects information about you when you visit our website, place an order, subscribe to our communications, or otherwise interact with us. We are based in Honolulu, Hawaii, USA and operate this website at https://inoues.com (the "Site"). This policy is effective as of November 2, 2026 and applies to all visitors, customers, and users of the Site. By accessing the Site or providing information to us, you acknowledge that you have read and understand this policy.

2. Information We Collect

We collect information you provide directly to us and information collected automatically when you use the Site. The categories of personal information we may collect include:

  • Personal Identifiers — your name, email address, phone number, and shipping and billing address, collected when you create an account, place an order, sign up for emails or SMS, or contact us.
  • Order & Purchase Data — the products you purchase, order history, order value, and transaction records associated with your account.
  • Payment Information — payment card details and billing information, which are collected and processed by our PCI-compliant payment service provider. We do not store full payment card numbers or bank account details on our own servers.
  • Communications Data — records of your consent to receive communications, SMS opt-in and opt-out history, and the content of messages you send to us (such as customer support requests).
  • Device & Usage Data — your IP address, browser type and version, device type, operating system, referring and exit pages, pages viewed, and the dates and times of your visits, collected through cookies and similar technologies.
  • Information From Others — information we may receive about you if you use a third-party account to sign in, or corrections to data we hold about you.

3. How We Use Your Information

We use the information we collect for the following business and commercial purposes:

  • Processing, fulfilling, and delivering your orders, and providing you with order and shipping confirmations.
  • Providing customer support and responding to your questions, comments, and requests.
  • Sending transactional messages about your account and orders.
  • Sending marketing and promotional communications by email or SMS, where you have provided your consent or where otherwise permitted by law.
  • Operating, maintaining, improving, and personalizing the Site, and understanding how visitors use it through analytics.
  • Detecting, preventing, and addressing fraud, security issues, and other harmful or prohibited activity.
  • Complying with our legal, regulatory, and tax obligations, and enforcing our terms and policies.

4. SMS Text Messaging

With your consent, we may send you SMS text messages to the mobile number you provide. By providing your mobile number and checking the consent box, you agree to receive text messages from INOUES at that number.

  • Message Types — we may send transactional messages such as order confirmations and shipping updates, and, with your consent, promotional and marketing messages about products, offers, and events.
  • Message Frequency — the number of messages you receive varies based on your orders and your marketing preferences. Promotional messages are typically sent no more than four (4) times per month.
  • Standard Rates — message and data rates may apply. You are responsible for any message or data charges imposed by your mobile carrier.
  • Opt Out — you may unsubscribe from SMS marketing at any time by replying STOP to any message you receive from us. Opting out will not affect your ability to receive transactional messages about your orders.
  • Help — reply HELP to any message for assistance, or contact us at support@inoues.com or 808-368-1859.
  • Carrier Data — we may share information, including your mobile number and message content, with mobile carriers and messaging service providers as necessary to deliver messages and comply with carrier requirements, including A2P 10DLC registration and campaign verification.

5. How We Share Your Information

We do not sell your personal information for monetary consideration. We may share your information with the following categories of recipients and for the following purposes:

  • Service Providers — vendors and contractors that perform services on our behalf, such as payment processing, order fulfillment and shipping, email and SMS delivery, analytics, and customer support.
  • Mobile Carriers & Messaging Providers — carriers and messaging service providers that deliver our SMS messages and verify our messaging campaigns.
  • Legal Authorities — when required by law, subpoena, court order, or other legal process, or to protect the rights, property, safety, or security of our business, our customers, or others.
  • Business Transfers — in connection with a merger, acquisition, reorganization, sale of assets, or other transfer of our business, subject to the protections described in this policy.
  • Aggregated & De-identified Data — information that no longer identifies you or your device, which may be used for analytics and improvement purposes.

6. Cookies & Tracking Technologies

We and our service providers use cookies, web beacons, and similar technologies to operate the Site, remember your preferences, keep you signed in, understand how the Site is used, and provide advertising. You can control cookies through your browser settings; however, disabling some cookies may affect site functionality and your experience.

7. Data Retention & Security

We retain personal information only as long as necessary to fulfill the purposes described in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements. When your information is no longer needed, we delete it or de-identify it. We use reasonable administrative, technical, and physical safeguards designed to protect your information against unauthorized access, use, or disclosure. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Your Privacy Rights

If you are a resident of certain jurisdictions, including California, you may have the following rights with respect to your personal information:

  • Know & Access — the right to know what personal information we have collected about you and to request a copy of it.
  • Delete — the right to request deletion of your personal information, subject to certain exceptions.
  • Correct — the right to request that we correct inaccurate personal information.
  • Opt Out — the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising or other targeted advertising.
  • Non-Discrimination — the right not to receive discriminatory treatment because you exercised a privacy right.

9. Do Not Sell or Share My Personal Information

We do not sell your personal information. We may share certain personal information for cross-context or targeted advertising purposes as permitted by law. To opt out of such sharing, contact us at support@inoues.com or use the "Do Not Sell or Share My Personal Information" or global privacy control available in your browser. You may also opt out of marketing SMS at any time by replying STOP.

10. Children's Privacy

The Site is not directed to, and we do not knowingly collect personal information from, children under the age of 13 (or under 16 where required by applicable law). If you believe we have collected information from a child in violation of applicable law, please contact us and we will take steps to delete it.

11. International Data Transfers

Our customers are located around the world, including in Japan and other countries outside the United States. Your information may be processed in, or transferred to, countries other than your country of residence, including the United States, where data protection laws may differ. By using the Site and providing your information, you consent to such transfers and processing, subject to the protections described in this policy.

13. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will revise the "effective date" at the top of this page and, where appropriate, provide notice on the Site or by other means. We encourage you to review this policy periodically. Your continued use of the Site after changes take effect constitutes your acceptance of the updated policy.

14. Contact Us

If you have questions about this Privacy Policy, want to exercise your privacy rights, or wish to withdraw your consent for SMS or email marketing, please contact us at support@inoues.com or 808-368-1859, or write to us at INOUES, Honolulu, Hawaii, USA.

© 2026 INOUES. This Privacy Policy is provided for general informational purposes and should be reviewed by qualified legal counsel to confirm it reflects INOUES's actual data practices and applicable legal requirements before being relied upon, including any requirements specific to A2P 10DLC and SMS messaging campaign registration.